You are not into the business of sales. You are into the business of customer acquisition. While everyone can do sales, creating customers is an art that requires a lot of skills, which most of the people don’t have.
The Sharp PentagonTM has five components S-P-A-R-K. It stands for S – Sensory, P – Promote, A – Action, R – Response and K – Knowing. The first three S, P and A are in your control. The last two R and K are not in your control.
To make the customer purchase your product you can create packaging, marketing, sales and distribution. Once the customer picks up the product, your influence is over. The challenge is that most of the companies either forget this aspect altogether or have very little focus on it. Most are not bothered about what will happen after the customer takes the product home. When in reality this is the most important aspect of any successful business. The fate of the company is now in the hands of the customer. The interaction between the product and the customer, is the one that will either break or build the business.
Therefore it’s is imperative for any business to understand how it can create a S-P-A-R-K in its business. Sharp’s Pentagon helps you find the spark.