Sharp Consulting and Implementing Company
Market-Entry Expert | FMCG Specialists
Who We Are
In India there are 30,000 products that are launched every year. There are approximately 12 million stores in India. About 98% of business in the retail industry happens through traditional channels, the modern trade (MT) only contributes a meager 2%. Although MT is small it is growing at a faster rate than traditional retail business, but there are only handful players who control majority of this organized trade. Should you start with traditional trade or modern trade? Could the online business that is growing at a very rapid pace be a part of the launch? This make formulating a launch strategy quite cumbersome. The kind of product that you are launching also plays a pivotal role in deciding the launch strategy. The fact that a lot of money is at stake, makes everything more critical.
That is where you need the help of an expert. We help you launch. We support all pre and post launch activities. We help business restructuring. Fact driven and goal oriented, we provide pragmatic solutions and navigate our clients in the right direction. Not only do we cultivate existing offerings, we also implement innovative solutions to improve the revenue curve. We are the roots to your fruits.
Founder Director - SCICO
A FMCG business launch expert, Vijay has 15 years of vast experience in established as well as establishing brands such as HUL, Typhoo and Vegit.
As a consultant, he advises and supports implementation in the companies that want to launch, re-launch or revamp their business in India.
Vijay believes that the only prerequisite for any business to succeed is to “stay true to itself”. He is the ‘Saarthi’ that you need to reach all your brand goals.
- Proven track record of turning around businesses.
- Believes in implementation. Therefore comes with practical solution.
- Devises tailored strategies to help achieve goals
I have worked closely with Vijay Sokhi when he oversaw the launch of a premiere range of beverages for one of our clients.. His depth of understanding of retail dynamics and consumer behavior, and his ability to focus on micro details impressed me. Vijay thrives on getting his hands dirty and drives his team with equal military precision. He is bold while planning strategy, and meticulous in implementing them.His experience, knowledge and professionalism can be invaluable to any brand that wishes to launch or enhance market share. Above all, Vijay has an unshakable work ethic that makes him dependable and trustworthy.
Vijay Sokhi of SCICO has an exceptional talent for designing operating systems that engineer customer delight. His "Map, Tap and Adapt" approach is quite unique to the world of using data to the brand's, the retailers', and the customer's benefit. Your go-to person for "win-win-win" solutions in retail.