Who We Are
LAUNCHING a brand is a daunting task. Along with the ideation process, there are many aspects that have to be looked at.
- Who is the target market?
Get this correct and the path becomes a little easy.
- Just put some colour and the packing is sorted?
The first pitch of a product is the pack. All you have is 5 sec to attract. Packaging is more than colour and fonts, it’s a science, the mastery of which is with a selected few.
- Product is ready, lets launch?
Product is ready, but is it adhering all the compliances.
- We are good to go, let start selling? Wait! Sales is a by-product. Create the brand and sales will happen.
The above are just a few of the many other important questions that has to be answered. The complexities involved in launching at times makes it frustrating. Therefore, an expert is advisable who take away all the frustration by taking all the necessary steps for bringing a brand to shelf, in the most correct and organised way.
Sharp Consulting and Implementing Company ® is one of the few companies, that does the dual task of consulting and implementing. Formulating strategies and then helping the client in implementing these strategies is one of the core responsibilities that SCICO® shoulders. Once the product is up and active, we create a business environment so strong, that the client and its team is able to take ahead the business.
SCICO® is the right company, should you be looking for Launching, Re-Launching or Restructuring your business.
Founder Director - SCICO
A FMCG business launch expert, Vijay has 20 years of vast experience in established as well as establishing brands such as HUL, Typhoo and Vegit.
As a consultant, he advises and supports implementation in the companies that want to launch, re-launch or revamp their business in India.
Vijay believes that the only prerequisite for any business to succeed is to “stay true to itself”. He is the ‘Saarthi’ that you need to reach all your brand goals.
- Proven track record of turning around businesses.
- Believes in implementation. Therefore comes with practical solution.
- Devises tailored strategies to help achieve goals.
I have worked closely with Vijay Sokhi when he oversaw the launch of a premiere range of beverages for one of our clients.. His depth of understanding of retail dynamics and consumer behavior, and his ability to focus on micro details impressed me. Vijay thrives on getting his hands dirty and drives his team with equal military precision. He is bold while planning strategy, and meticulous in implementing them.His experience, knowledge and professionalism can be invaluable to any brand that wishes to launch or enhance market share. Above all, Vijay has an unshakable work ethic that makes him dependable and trustworthy.
Vijay Sokhi of SCICO has an exceptional talent for designing operating systems that engineer customer delight. His “Map, Tap and Adapt” approach is quite unique to the world of using data to the brand’s, the retailers’, and the customer’s benefit. Your go-to person for “win-win-win” solutions in retail.