Who We Are
We are experts in the field of FMCG business. When it comes to entering the market, Sharp Consulting and Implementing Company, SCICO (SCICO – pronounced as Sheekho. Sheekho in Hindi means to keep learning), can navigate a company of any size. They have the bandwidth to guide clients with essentials that are necessary for an impactful launch.
Businesses suffer because brands move into the market without the right strategy. Deciding for who you are building the brand is a part of the strategy. You must exactly know who you are talking to, no guesses at all. This cumbersome task is addressed with ease by an expert such as us.
There are three levels of selling. Most companies know (only) two – primary and secondary. Focus on these two has put many companies into serious trouble. The damages caused by these two are sometimes irreparable. This happens because most companies focus only on sales; while the truth is that, “you are not into the business of sales, you are into the business of customer creation.”
It must be noted, that brand building is a very slow and expensive process. The market works in a very different way, opposite from the excel sheet. Therefore, it is of utmost importance to keep an expert, such as SCICO, by your side. They have vast experience and knowledge with them to lead you to success.
Director - SCICO
Vijay Sokhi has been into brand launches since 2007. The biggest success that he has under his belt is Typhoo Tea. He is passionate about brands building, which is why he moved into the business of consulting in the year 2017. Over the past 5 years, he has only been doing brand launches.
Some of his achievements
– Building one of the first superfood brands of India – SuperMunchies
– He strategized, launched, and successfully handed over the tea business of brand Granules and Beans
– Devised the Go To Market Strategy for Tiny Spoons
– Streamlined the Distribution Model of Funduz Food and Beverages
– Re-Structured the manpower for Primo Food
Vijay Sokhi is a man of strong values and principles. Therefore, when he built SCICO he made Ethical Business Practices a pillar. He remains very clear with what he says and brands who have followed him, have seen success. He takes very few projects and works with dedication.
I have worked closely with Vijay Sokhi when he oversaw the launch of a premiere range of beverages for one of our clients.. His depth of understanding of retail dynamics and consumer behavior, and his ability to focus on micro details impressed me. Vijay thrives on getting his hands dirty and drives his team with equal military precision. He is bold while planning strategy, and meticulous in implementing them.His experience, knowledge and professionalism can be invaluable to any brand that wishes to launch or enhance market share. Above all, Vijay has an unshakable work ethic that makes him dependable and trustworthy.
Vijay Sokhi of SCICO has an exceptional talent for designing operating systems that engineer customer delight. His “Map, Tap and Adapt” approach is quite unique to the world of using data to the brand’s, the retailers’, and the customer’s benefit. Your go-to person for “win-win-win” solutions in retail.